International Trade

Foreign agents or representatives of an exporting company will a lot ask for result modifications to please their customers. However, the exporter should ensure that the call for modifications be realistic and the market is large enough to warrant the be of allowance. A manufacturer should agree to modifications only later on canvas the final price of the mathematical product with that of the competition The end to adapt a product is also partly establish on the dot of commitment to the specific foreign market, since a firm with short-term goals may have a contrary perspective to that of a firm with long-term goals. Many of the pursuit factors have to be accounted for in designing a product for a bad-tempered foreign market: & son of a bitch; Size; & damn; publicity preferences (e.g. some countries carry on cigarettes in packs of five, 10 or individually); • quality; • appearance; • where and how purchased; • end-user value; • interpreting of slogans (e.g. “Coke’s the real thing” in mandarin orange translates into “Bite the wax tadpole”); • taste (e.g. The Nipponese desire for beautiful packaging has lead exporters to redesign cartons and packages specifically for this market); • ingredients subject to import controls (e.g.

unsubstantial dyes, flavourings); • regulations administration recycling of packaging materials; • veto ingredients (e.g. alcohol in Muslim countries); • colours and shapes. asunder from these and the factors listed i n the former section, the international mar! keter must whole step at the following issues before deciding whether to adapt the product or not: •Profitability - Assess whether at that roam is profit to be made in adapting the product. (e.g. Will unmingled increases in sales and possibly price justify the call off of rendering?) The manufacturer almost always absorbs product adaptation costs. •Culture - The customers’ values, culture,...If you want to get a good essay, order it on our website: OrderCustomPaper.com

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