Nike- Huma Resources Essay -- essays research papers

It all started with a simple tremble between cardinal running geeks in Eugene, surgery and now they accept the worlds most competitive sports and fitness company. The Pacific Northwest is Nikes hometown but same(p) so many ambitious souls, they take aim expanded their horizons to either get off the ground of the world. Nike has two headquarters its World Headquarters in Oregon and its European Headquarters in The Netherlands.Those two running geeks ar step Bowerman and Phil Knight. The ache lived business partnership began in 1962 as Blue thread Sports (BRS). Their first year sales were $8,000 and every year aft(prenominal) proceeded to increase. In 1972 they changed their company name to Nike. The word Nike comes from the Greek winged goddess of achievement. They have achieved victory over the past 30 years. Through those years Nike has remained focused on creating performance opportunities for everyone who would benefit and offered empowering messages for everyone wh o would listen. Nike has a great accomplishment of servicing homophile potential by means of sports.Bill Bowerman was a legendary track and domain coach at the University of Oregon. He was a teacher who showed athletes the secrets of achievement. From him Nike has derived their mission and through his eyes they see their future. The Nike mission is "to bring innovation and inspiration to every athlete in the world. If you have a body, you are an athlete." As longsighted as there are athletes, there will be Nike. In achieving their mission Nike has a mental imagery for their company. The Nike brand has three areas of focus in their vision of success for their company. The first one is to play a region in effecting positive, systemic change in working conditions within their industries. They entrust that in order for market forces to have responsible competitiveness, consumers must be capable to reward brands and suppliers using fact based information. Their second visi on is to create innovative and sustainable products. They apply this vision to their two long term aspirations eliminating waste and eliminating toxics. Nike feels by achieving sustainable products they will be able to prevent a separation between the coolest athletic products and the environment. They have selected these two goals in the physical sciences because if they can achieve that then objectively they are moving toward sustainability. They are beginning to include the s... ...02, Nike was the only company to be given a complete(a) score. Only 28 companies were given perfect scores in 2003. In 2004, that number doubled to 56. Nike has been established in corporate responsibility years before other companies. Since 2001, more than ccc of Nikes top level U.S. executives attend three-day diversity workshops, a commitment of metre that reflects the value of Nikes places in supporting a diverse workforce. Nike in addition began oblation one-day workshops for additional manag ers, since 2003 an additional 700 managers have completed these training sessions. Before doing this physical composition I felt that Nike was successful because they continue to have innovative marketing. They have made an impact with their advertising and they strive to endorse their brands with athletes. I also felt that Nikes success was due to their great quality of products. My thoughts until now hold true but I do feel now, after doing this paper, that Nike is successful because of their employee involvement and also their environment awareness. As a spring chicken adult, I also find it very aspiring that one of Nikes goals is to support the youth with their right to physical activity.