Soap Opera Genre Essay -- TV Television Media Essays

Soap Opera Genre "Before I saw Neighbours, I didn’t know there was an Australia" (Jerry Hall, The Clive James Show, UK, 31 December, 1989) The soap opera genre originated in American radio serials of the 1930s, and owes the name to the sponsorship of some of these programs by major soap powder companies. Proctor and Gamble and other soap companies were the most common sponsors, and soon the genre of 'soap opera' had been labeled. Like many television genres (e.g. news and quiz shows), the soap opera is a genre originally drawn from radio rather than film. Television soap operas are long-running serials traditionally based on the close study of personal relationships within the everyday life of its characters. Soaps are a consistent set of values based on personal relationships, on women’s responsibility for the maintenance of these relationships and the applicability of the family model to structures. In soap operas at least one story line is carried over from one episode to the next. S uccessful soaps may continue for many years: so new viewers have to be able to join in at any stage in the serial. In serials, the passage of time also appears to reflect 'real time' for the viewers: in long-running soaps the characters age as the viewers do. Christine Geraghty (1991, p. 11) notes that 'the longer they run the more impossible it seems to imagine them ending.' There are sometimes allusions to major topical events in the world outside the programs. Soap operas have attempted to articulate social change through issues of race, class and sexuality. In dealing with what are often perceived to be awkward issues soap operas make good stories along the emotional lines of the characters. Christine Geraghty (1991, p. 147) ‘While it seeks... ...stitute Curran, James & Michael Gurevitch (eds.) (1991): Mass Media and Society. London: Edward Arnold Dyer, Richard (ed.) (1981): Coronation Street. London: British Film Institute Turner, V (1974) Social Dramas and ritual metaphors In V.Turner, Dramas, fields and metaphors: symbolic action in human society Cornell University Press: Ithaca Hobson, Dorothy (1982): Crossroads - The Drama of a Soap. London: Methuen Modleski, Tania (1982): Loving with a Vengeance: Mass-Produced Fantasies for Women. Hamden, CT: Archon Morley, David (1992): Television Audiences and Cultural Studies. London: Routledge Coward, Rosalind (1987) Women’s Programmes: Why not? In Boxed in :Women and Television Edited by Baehr, Helen, and Dyer, Gillian Pandora Press Tulloch, John and Moron, Allen ‘Women Like Gossip’: The family audience in A Country Practice: ‘Quality Soap’