Storytelling can help making the brand means much to the audience Essay

Storytelling can help making the patsy means much to the consultation because the stories just like a bridge which create a real connection between the course and the audience - Essay ExampleStorytelling presupposes that a consumption narrative protagonist tells a personal story in which he consciously or unconsciously intertwines a cross off. Most often the existence of the brand influences and changes protagonists life for better (Woodside et al., 99).Storytelling in business is exceptionally important because it creates credibility of the brand making the convergence more real. Good myth can deliver the main message less(prenominal) persistently and more naturally. It is im likely to create something that will non breed similar concurrent products however, it is possible to make the of the product unique. Myths shape information virtually the product in an effective way- not with facts plainly with coherent experiences of people. We all are prone to believe more to what w e read or what feel and experience, and storytelling and myths in marketing is the most reliable way of facts presentation. It is also important to mind that stories are usually shared, not facts, and the probability of the advertisement with a good story to go viral is much higher (Thomas 1). strong Foods, one of the biggest health food companies in the United States is good example of effective storytelling. Their myth is more or less healthy benefits of their products that change life of consumers. They claim that natural food is much better for the body and you as you will feel more energetic and healthier eating it. Those who consume this food care about themselves while those who prefer other products do not (Mathews & Wacker, 13) Nike is another example of an effective storytelling in marketing. The gild is selling the myth about personal perseverance and resistance to the world and the following success. Nike has created a philosophy based on sportsmen who dedicate their lives to fighting with ordeals, rivals, and themselves finally and achieving success in this fight. In the story the product itself is placed on the