Reflective Overview Of The Business Modules Commerce Essay

Reflective Overview Of The Business Modules business Essayafter joining the course I gained lot of association from taught modules and various single(a) appellatives which I cast off written earlier in this module. Rite from the portfolio submissions i gained translateing to the highest degree concepts behind merchandising skills and cognition which argon needed by the managers. Marketing strategy for managers (MKT-4010) modules overall outcomes was unacceptable because it included presentations, Portfolios, Case study and Lectures. In the beginning of the course we were allocated in the groups and provided with a video for group presentation. Our group presentation was well-nigh ZSL capital of the United Kingdom zoo, closely which, we watched a video in the group and afterwards we discussed most the video and recoded some all-important(prenominal) points. Later on we did lot of interrogation in internet to gain knowl shore more or less ZSL London zoo. by and by we cam e with certain theories which we tail apply in our group presentation. Such as Porters 5 forces, Swot Analysis, Ansoff matrix which we acquire in our Lectures. Then we progressed with our Lectures and we learned about Situation analysis. We had given Nike case study which was non-assessed only when we act to figure out facts from case study and we made a genuine attempt about Market orientation of Nike. Then we learned about Strategic Marketing Process which is situation analysis, Designing trade strategy, marketing program development, Implementing and managing strategy. After development situation analysis now i am able to implement in real world exertion. I have d 1 my situation analysis of Accenture in my Marketing visualize phase 1.The important strategical issues of the compe actually have been studied here. I have learnt Competitive costing competitive advantage in industry along with targeting various demographic factors from our Accenture project. I have overly learnt how companies nominate get into a position where it steadily increases its market share and trade name value to compete in the current market.I have learnt a lot about antithetic strategies that different types of companies has to adopt, for instance, Ikea, Slendertone and many more date preparing portfolios. I have also understood the devastating outcomes if the company does non have an expanded presence around the world which could be unhealthful for them. This needs to be increased for a better strategic management. This assignment has resulted in my understanding towards the key roles of each and e precise aspect of strategic plan and implementation from the case studies of various companies from different Industries.I apply all types of research techniques in my projects that I learnt from my course, and utilize core schoolbook books to collect secondary info. Identifying reliable sources for data collection is vital for any research or project in order to get updated data. These sources can be found from sources on the web, journals, articles and books. Updated collected online or journals are considered as secondary data which is also vital apart from primary data collected from various books. Secondary data can also be collected from companys financial statements and online publications on their official websites. But it is always interior(a) that data collected should be relevant, accurate and interpretable. These data should help one to gain a better knowledge and understanding towards the company and its strategies.I have etymond all my conclusions of my analysis in projects of strategies on a single case studies notwithstanding it is un-ethical to use it as a base for all brands. These research on marketing strategies can be employ even on a large scale taking different geographical areas of a country where there are many individual companies are operating. This is shown in the assignments on IKEA, Slendertone, Nanophase. Thes e strategy researches might change with condition to different countries as a result of change in their internal and external environments as stated in the case studies of IKEA, Slendertone and Nanophase. I learnt about strategic brand management in our guest lecture which depart be of great help in my future because branding is an important component of Marketing Mix.Positioning is one of the aspects of the theory that has been applied in all my case studies. It is very important to know how positioning plant life in strategies. Positioning in Strategic Management these days are referred to as the process through which marketers attempt to create an Brand fancy or Identity in the minds of their target market for its products, its organisation and brand. I have understood that it is only a relative competitive resemblance their products would occupy in an indented market which is referred as target market.After learning Porters 5 forces, PESTAL, SWOT analysis, Ansoffs matrix an d many other theories which are very helpful in designing the corporate strategy in an organisation. triumph alone should not be the goal of any company but also being ethical and practicing healthy practices to achieve market advantage is also important as it is vital for good image about the organisation in the minds of customers and also with its peers. Now I believe whole capable of taking right decisions at right time.Learning outcomes from the module1). Developed a deep understanding about issues, roles and activities of strategic marketing within any organisation through exploring theoretical and practical skills and also knowledge to come up with an outstanding strategy for marketing success.2). It helped me to understand the core concepts, principles and techniques inside the boundaries of strategic marketing.3). It has helped me develop inter-personnel skills, organizational skills, soft skills, chat skills, confidence as a result of proper knowledge I have managed to acquire from this module.4). This module has not only given me knowledge, but also has added weight to my qualification in the current competitive market.After learning theories and models now I am able to implement these in my Situation analysis of Accenture. I feel that I am very successful in learning Marketing strategy for Managers from my core module.The knowledge I have gained from this module would definitely come in expert when I actually enter the market. In over all, I have learnt each and every aspect of marketing and marketing strategies from this module and used it in my reports. This module helped me to get a deep understanding about real situation in market and learnt that even a single right strategy can make tremendous change everything into utile opportunities.Hence, I strongly believe that outcomes of this module have given me an edge to be successful in strategic marketing management in an organisation.