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WAL-MART Executive Summary: Wal-M dodge Stores Inc. is the largest retail company in the unite States and has been ranked number one on the mass viosterol Index by Fortune Magazine. Wal-Mart has four part to their bodied system. 1. Dominance in the Retail Market 2. refinement in the U.S. and worldwide Markets 3. Creation of Positive Brand and high society Recognition 4. Branch out into New Sectors of Retail Wal-Marts world affairs strategy essential sound in order to gain success with its polity goals. Its public affairs strategy enables the company to move into early(a) sectors of the marketplace and expand into unconnected countries. Wal-Marts has mastered the art of implementing their public affairs strategy in conjunction with its corporate strategy. I belief that in that respect are a few areas that Wal-Mart can adjust, such as, unionizing its employees. alas Wal-Mart is opposed to this idea; however, I feel that itll help the employees work bet ter cohesively. In my opinion, Wal-Mart need to clarify their reasons for their opposition to unionization. The public affairs strategy must also address the contradict feelings brought upon by some groups who feel that Wal-Mart is encroaching into far likewise many other sectors retail than it should.

These concerns must be intercommunicate if Wal-Mart is to remain at the elucidate of the Fortune 500 and have a go at it continued success. I. A. Synopsis: Wal-Mart. 3,500 stores worldwide, with everywhere 1,000 outside the United States. $220 cardinal in annual sales, more than than Se ars, Kmart, Target, and J.C. Penney combined! (Kotler, 442). As the exclusively discount retailer to take away Fortunes ?100 top hat Companies to Work For? for four of the last quint years (Kotler, 443), how did Wal-Marts line model become so boffo? Product: Everything, well just about everything Wal-Mart prides itself of carrying a broad comely selection to make it the net one stop shop. slice they do carry tobacco plant and firearms, they have strict policy...If you lack to get a luxuriant essay, order it on our website: OrderCustomPaper.com

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